Wednesday, April 30, 2014

Food


Referring to the atrial of Custom-made is about the marketing differences all over the world. I am interesting to know how the custom-made is according to customer’s special requirement.  Such as the companies like Cheetos, Domino’s Pizza, and Green Giant Co., They all face certain experience introducing their products to foreign countries.  Taste developers have to change a slight about recipe and formulating new taste to fulfill the international markets. So these three companies already developed their usual recipe to satisfy countries where the taste is not the same.  It made me think more about every country has different culture and taste, if the product succeeds enter into the U.S. market. It doesn’t mean that is world have the same success in a foreign country. Every success story, there have been a lot of mistakes and changed the original style to cater the local customers taste.  This is the best sales strategy to lead the business to be successful. And the fast food business need to team up with local franchisers to tailor each country’s needs has been the perfect way to maintain its worldwide success.
     

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